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ISSN: 2306-1774 (Online)

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Marketing testing of industrial product innovations


УДК 658.8:005.523

Авторы


abstract


The article is devoted to the development and scientific support of scientific-methodical foundations of innovative industrial products marketing testing. The article investigates the effectiveness of innovation and the creation of new products. The necessity of applying the procedure of innovative products marketing testing proposed by the author is proved. The author defines a place of this procedure on the stages of innovation cycle product development and basic problems that it solves in practice of industrial enterprise. Scientific-methodical approach for accepting a decision on the readiness of new goods to enter the market as a result of calculating complex index of market testing is proposed and substantiated.

Marketing testing of industrial product innovations

keywords


Выходные данные


Нагорный, Е. И. Маркетинговое тестирование продуктовых инноваций промышленных предприятий / Е. И. Нагорный // Вестник Витебского государственного технологического университета. ─ 2013. ─ № 24. ─ С. 167.